Allison Statter on how to stand out
Why Every Woman in Should Listen to Allison Statter 🎧
Picture this: you’re sitting with a cup of tea, reflecting on your path—not just your job, but the vision you’re building. Enter Allison Statter, founder & CEO of Blended Strategy Group, a powerhouse marketing and branding agency best known for crafting celebrity and influencer partnerships. In this episode, she walks us through:
1. Crafting a Brand with Story
Allison dives deep into blending storytelling with strategic insight. It’s not enough to look polished, you have to feel invested in the narrative, whether you’re selling a service, a product, or just your own vision.
2. Knowing When to Pivot
She shares honest moments from her journey, times she had to shift direction, reshape strategy, and trust her instincts. It’s not linear, perfection, or seamless. It’s real-life hustle.
3. The Power of Subtle Strength
Want to stand out? Allison says it’s not about shouting the loudest. It’s about mastering closeness, reliability, and quiet confidence. That slower, more grounded approach wins over the flashy one.
4. Building Your Personal Brand
Whether you pitch for a promotion or launch something of your own, she emphasizes owning your own “brand”, know your style, voice, and value. It positions you for opportunity, even in fields traditionally ruled by “the old boys.”.
5. Lessons from Launching XOa
She opens up about the personal side of entrepreneurship, like launching her own perfume XOa, showing how business and creativity are deeply connected.
Why You Should Tune In (No Matter Your Career)
If you’re a 20-30-something balancing ambition with authenticity, this episode is your roadmap:
Learn to tell your story so it resonates: whether with clients, leaders, or yourself.
Discover when to stick to your strategy and when to pivot, without the guilt.
Lead from a place of quiet conviction, not performance.
Shape a personal brand that reflects who you are, not who you think you're supposed to be.
🎯 Real-World Takeaways:
Spend more time on your brand narrative: what’s the through line in your work, values, and vision?
Identify when something isn’t working, and have the courage to recalibrate.
Stand your ground with confidence, not noise, it’s sustainable and magnetic.
If you're flirting with launching something (side hustle, blog, service), Allison’s insights are like a masterclass in doing that with heart.
Whether you're climbing the corporate ladder, freelancing, coaching, or building a dream from scratch, Allison’s wisdom hits with clarity, sophistication, and real momentum.
Listen now (Episode 822, The Skinny Confidential Him & Her): Allison Statter on Building a Powerhouse Brand, Advice for Success in the Creative Industry, & How to Stand Out in Any Field and prepare to upgrade your brand, mindset, and impact. Link here